From One-Time Customer to Loyal Regular: How These Tex-Mex Food Trucks Made It Happen with Soy Club Business

Context: The Taco Haven story

Taco Haven, a Tex-Mex food truck brand based in Austin, Texas, operates five trucks across the U.S., serving tacos, burritos, and quesadillas at festivals, farmers’ markets, and pop-up events. With a focus on mobility and speed, Taco Haven relies on SumUp Payment to accept card, Apple Pay, and Google Pay transactions. However, without a POS system, customer database, or loyalty program, founders Maria and Carlos Rivera struggled to turn occasional customers into regulars and maximize revenue.

Taco Haven’s challenges

Before partnering with Soy Club Business, Taco Haven faced several hurdles:

• One-time customers : Food trucks attract transient crowds, making it hard to build lasting relationships.

• No loyalty program : Without a POS system, Taco Haven couldn’t track purchases or offer rewards.
• No customer database : SumUp transactions provided no customer insights, limiting personalization.
• Ineffective marketing : Generic social media promotions had low engagement due to a lack of targeted data.
• Manual processes : Paper loyalty cards were often lost by customers and time-consuming to manage.

The solution: Soy Club business and SumUp, a winning combo

Soy Club Business revolutionized Taco Haven’s loyalty strategy by introducing a digital program built on Apple Wallet and Google Wallet, seamlessly integrated with SumUp Payment. Here’s how it works:

1. Custom Taco Haven Loyalty Card : Customers scan a QR code on the food truck to add the Taco Haven loyalty card, featuring the brand’s logo and colors, to Apple Wallet or Google Wallet. No app download is required, and the process takes under 10 seconds.
2. Quick Scan at Checkout : Staff use the Soy Club Business mobile app (iOS/Android) to scan the QR code on the customer’s Taco Haven card. Payment is then processed via SumUp as usual, without changing the workflow.

1. Automated Loyalty Points : Every purchase earns points (1 USD = 1 point), calculated automatically through SumUp integration. Points are updated in real-time on the Taco Haven card in Apple Wallet.
2. Rich Customer Database : Soy Club builds a customer database by collecting key data (purchase amounts, frequency, preferences), even without a POS system, enabling Taco Haven to understand its customers better.
3. Targeted Marketing Campaigns : Using the collected data, Taco Haven launches automated campaigns via Apple Wallet, such as coupons (“$5 off after spending $50”) or birthday offers, driving customer engagement.

A Seamless experience for all

• For merchants : Staff scan the QR code and process payments via SumUp in two simple steps. The Soy Club Business app is user-friendly, even for teams on the go, and requires no extra hardware.
• For customers : The Taco Haven card is always accessible in Apple Wallet or Google Wallet, with points displayed instantly. Push notifications (e.g., “Free taco after 100 points!”) encourage repeat visits.

A powerful dashboard

The Soy Club Business dashboard, available via the app or web, enables Taco Haven to:

• Track purchase history : Total amount spent per customer, visit frequency, transaction dates.
• Analyze loyalty trends : Identify regular customers (>3 visits/month) and VIPs (>$100 spent).
• View interactive charts : Clear visualizations (Chart.js) show campaign impact on revenue.
• Leverage AI recommendations : Suggestions to re-engage inactive customers or target high-potential segments (e.g., “Offer 10% to customers with 2 visits this month”).

Tangible results

Since adopting Soy Club Business, Taco Haven has seen remarkable outcomes:

• +45% repeat customers : Apple Wallet notifications and visible points on the Taco Haven card drive more frequent visits.
• +25% monthly revenue : Targeted campaigns, like “10% off after 50 points,” boost sales.
• 2,000-customer database : In six months, Taco Haven built an actionable database without a POS system, enabling personalized offers.
• 20% faster checkout : Quick QR code scanning speeds up transactions, critical during peak market hours.
• 4x higher notification open rates : Apple Wallet messages outperform SMS, with a 30% conversion rate.

Why Taco Haven chooses Soy Club business

• Simplicity : Seamless integration with SumUp Payment, preserving staff workflows.

• Affordability : Transaction-based pricing, aligned with food trucks’ tight margins, with no fixed fees.
• Data Power : A customer database built from scratch, fueling impactful campaigns.
• Modern Image : The Taco Haven digital card in Apple Wallet enhances the brand’s innovative    appeal to a young, tech-savvy audience.

Ready to build loyalty like Taco Haven?

Whether you run a food truck, a market stall, or a pop-up shop with SumUp, Soy Club Business helps you create a customer database, launch loyalty campaigns, and grow revenue—no POS system needed. Book a free 15-minute demo today and see how you can turn one-time customers into loyal fans!

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